Foosackly’s
Foosackly’s is a cult-favorite Southern chicken finger chain we’ve helped bring to life through playful, personality-packed campaigns, social content, and creative that celebrates its loyal fanbase. Can’t fake the foo!
FROZEN LEMONADE
We froze Foosackly’s popular lemonade and announced its arrival by slapping stickers on lemons at local Greer’s grocery stores. Then we turned up the chill with OOH, social, merch, and a full in-store takeover to make Freezin’ Season impossible to miss. The press picked it up too.
Red, white and foo
To celebrate America's 250th birthday, we launched Red, White & Foo, a summer-long celebration featuring 20-finger sacks for just $17.76. We turned up the Americana with the Frozen Bottle Rocket, a patriotic twist on our fan-favorite frozen lemonade.
Football starts with foo
We kicked off football season with a campaign that made Foosackly's the ultimate game day MVP. From tailgates to touchdowns, we brought the flavor and fandom together with bold creative celebrating the South's favorite fall tradition.
For social, we created both general football messages, as well as unique game day posts for University of Alabama, Auburn University, University of South Alabama and University of West Florida.
We created rivalry stickers for every home game in our key markets (Tuscaloosa, Auburn, Mobile and Pensacola)
foo! it’s halloween
Halloween is Foosackly’s biggest sales night of the year, so naturally, we made a thing of it. We leaned into the absurdity of the holiday with a campaign full of dry humor, questionable decisions, and a lot of chicken fingers.
